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Image formats, explained
Plain-English explainers and cheat sheets: JPG vs PNG, what HEIC and WebP are, DPI vs PPI, and the right image sizes for social media and websites.
Blog · 6Guides →
- 01Formats · 2 min readJPG vs PNG: Which Image Format Should You Use?JPG is smaller, PNG is sharper and supports transparency. A plain-English comparison with examples, so you pick the right format for photos, logos, screenshots and the web.
- 02Formats · 2 min readWhat Is a HEIC File? (And How to Open One)HEIC is the photo format iPhones use. What it is, why Apple chose it, which devices can open it, and the easiest ways to view or convert HEIC photos.
- 03Social media · 2 min readSocial Media Image Sizes Cheat Sheet (2026)The pixel sizes for Instagram, Facebook, YouTube, TikTok, X, LinkedIn and Pinterest posts, profile pictures, covers and thumbnails - in one table.
- 04Basics · 2 min readDPI vs PPI: Image Resolution Explained SimplyWhat DPI and PPI actually mean, why '72 DPI for web' is a myth, and the only resolution numbers that matter for screens and for print.
- 05Formats · 2 min readWhat Is WebP? The Web Image Format ExplainedWebP is Google's image format for faster websites. How it compares with JPG and PNG, why your downloads end up as .webp, and when to convert it.
- 06Web · 2 min readThe Best Image Size and Format for Websites in 2026How wide your images should be, how many kilobytes they should weigh, and which format to use so pages load fast without looking blurry.